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雷迪波尔连续5年净利下滑

来源: 南方日报网络版     时间: 2019年05月23日 03:02:06
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(4万)(元)(分)(别)(用)(于)(设)(计)(研)(发)(中)(心)(扩)(建)(项)(目)(、信)(息)(系)(统)(提)(升)(建)(设)(项)(目)(。
  《中)(国)(经)(营)(报)(》记)(者)(在)(其)(公)(开)(的)(财)(务)(数)(据)(中)(注)(意)(到)(,自)(2011年)(至)(2015年)(,雷)(迪)(波)(尔)(的)(营)(收)(及)(净)(利)(润)(整)(体)(上)(呈)(持)(续)(下)(滑)(态)(势)(,且)(门)(店)(也)(在)(近)(两)(年)(缩)(减)(了)(57家)(。而)(在)(此)(背)(景)(下)(,雷)(迪)(波)(尔)(此)(次)(募)(集)(资)(金)(却)(有)(一)(大)(部)(分)(用)(于)(扩)(充)(门)(店)(,多)(名)(业)(内)(人)(士)(对)(记)(者)(表)(示)(,这)(种)(情)(况)(实)(在)(令)(人)(费)(解)(。服)(装)(行)(业)(资)(深)(观)(察)(人)(士)(、上)(海)(良)(栖)(品)(牌)(管)(理)(有)(限)(公)(司)(总)(经)(理)(程)(伟)(雄)(对)(《中)(国)(经)(营)(报)(》记)(者)(表)(示)(,不)(排)(除)(雷)(迪)(波)(尔)(并)(未)(对)(公)(司)(未)(来)(发)(展)(进)(行)(清)(晰)(思)(考)(,只)(是)(为)(了)(先)(募)(集)(资)(金)(。
  有)(关)(公)(司)(经)(营)(情)(况)(,《中)(国)(经)(营)(报)(》记)(者)(致)(电)(并)(致)(函)(雷)(迪)(波)(尔)(,对)(方)(回)(复)(称)(,相)(关)(问)(题)(以)(招)(股)(说)(明)(书)(公)(开)(披)(露)(内)(容)(为)(准)(。
  门)(店)(锐)(减)(,业)(绩)(下)(滑)(
  近)(日)(,雷)(迪)(波)(尔)(更)(新)(了)(预)(披)(露)(文)(件)(,时)(隔)(两)(年)(拟)(再)(度)(冲)(刺)(IPO。
  据)(其)(2014年)(招)(股)(书)(与)(近)(期)(公)(布)(的)(招)(股)(书)(,2011年)(至)(2015年)(,雷)(迪)(波)(尔)(的)(营)(业)(收)(入)(分)(别)(为)(5.495亿)(元)(、6.0683亿)(元)(、5.424亿)(元)(、4.4897亿)(元)(和)(3.7073亿)(元)(;净)(利)(润)(分)(别)(为)(9228.96万)(元)(、8116.69万)(元)(、7142.44万)(元)(、6488.12万)(元)(和)(4198.19万)(元)(,营)(收)(指)(标)(连)(续)(4年)(下)(滑)(,净)(利)(润)(更)(是)(连)(续)(5年)(下)(滑)(。
  对)(于)(业)(绩)(下)(滑)(,雷)(迪)(波)(尔)(在)(其)(招)(股)(书)(中)(表)(示)(,系)(受)(到)(宏)(观)(经)(济)(增)(速)(放)(缓)(、市)(场)(竞)(争)(加)(剧)(等)(因)(素)(的)(影)(响)(,并)(表)(示)("如)(果)(宏)(观)(经)(济)(景)(气)(度)(持)(续)(下)(降)(,市)(场)(竞)(争)(进)(一)(步)(加)(剧)(,不)(排)(除)(未)(来)(公)(司)(经)(营)(业)(绩)(持)(续)(下)(降)(的)(可)(能)("。
  据)(了)(解)(,雷)(迪)(波)(尔)(是)(一)(家)(以)(商)(务)(休)(闲)(男)(装)(服)(饰)(的)(设)(计)(研)(发)(、品)(牌)(推)(广)(和)(产)(品)(销)(售)(为)(核)(心)(的)(品)(牌)(运)(营)(商)(,采)(取)(加)(盟)(和)(自)(营)(相)(结)(合)(的)(经)(营)(模)(式)(,其)(中)(,加)(盟)(业)(务)(是)(公)(司)(实)(现)(销)(售)(的)(主)(要)(方)(式)(。目)(前)(,公)(司)(拥)(有)("RaidyBoer""GHILARO"和)("Mesimia"3个)(自)(主)(品)(牌)(,并)(在)(国)(内)(获)(得)(意)(大)(利)("ferrante"品)(牌)(的)(独)(家)(授)(权)(。
  然)(而)(,以)(加)(盟)(和)(直)(营)(为)(主)(的)(雷)(迪)(波)(尔)(门)(店)(却)(逐)(年)(递)(减)(。《中)(国)(经)(营)(报)(》记)(者)(在)(其)(招)(股)(书)(中)(注)(意)(到)(,2013年)(末)(,雷)(迪)(波)(尔)(的)(门)(店)(总)(数)(为)(573家)(,其)(中)(加)(盟)(店)(为)(468家)(,自)(营)(店)(为)(105家)(;2015年)(底)(,公)(司)(全)(国)(总)(店)(数)(为)(516家)(,其)(中)(加)(盟)(店)(为)(425家)(,自)(营)(店)(为)(91家)(;与)(两)(年)(前)(相)(比)(,分)(别)(减)(少)(了)(43家)(和)(14家)(。
  对)(于)(关)(店)(的)(原)(因)(,雷)(迪)(波)(尔)(在)(招)(股)(书)(中)(表)(示)(,自)(营)(店)(数)(量)(逐)(年)(下)(降)(,多)(数)(是)(由)(于)(国)(内)(宏)(观)(经)(济)(增)(速)(放)(缓)(导)(致)(商)(场)(业)(绩)(下)(降)(,公)(司)(主)(动)(撤)(柜)(;少)(数)(是)(由)(于)(商)(场)(调)(整)(柜)(位)(或)(租)(金)(,公)(司)(认)(为)(无)(继)(续)(经)(营)(的)(必)(要)(而)(结)(束)(所)(致)(。其)(中)(,去)(年)(由)(于)(商)(场)(整)(体)(业)(绩)(下)(降)(撤)(柜)(18家)(,商)(场)(要)(求)(调)(整)(柜)(位)(主)(动)(撤)(柜)(7家)(。2015年)(也)(有)(新)(店)(开)(张)(,不)(过)(新)(店)(开)(张)(放)(缓)(。
  而)(加)(盟)(店)(关)(店)(的)(原)(因)(是)(由)(于)(商)(圈)(转)(移)(、加)(盟)(店)(经)(营)(不)(利)(、市)(政)(规)(划)(调)(整)(、街)(道)(改)(造)(、店)(铺)(租)(赁)(到)(期)(、业)(主)(不)(再)(续)(签)(和)(加)(盟)(店)(合)(同)(到)(期)(双)(方)(不)(再)(续)(签)(等)(因)(素)(影)(响)(。2015年)(由)(于)(商)(圈)(转)(移)(、加)(盟)(店)(经)(营)(不)(利)(关)(店)(的)(数)(量)(达)(到)(26家)(。
  对)(此)(,程)(伟)(雄)(对)(《中)(国)(经)(营)(报)(》记)(者)(表)(示)(,经)(营)(状)(况)(不)(是)(很)(理)(想)(,并)(不)(应)(该)(完)(全)(归)(结)(于)(市)(场)(环)(境)(,而)(是)(公)(司)(在)(品)(牌)(定)(位)(、销)(售)(渠)(道)(、门)(面)(管)(控)(等)(方)(面)(走)(的)(都)(是)(同)(质)(化)(路)(线)(,以)(至)(于)(丢)(失)(了)(自)(己)(的)(个)(性)(。"海)(澜)(之)(家)(等)(品)(牌)(就)(做)(得)(很)(好)(,包)(括)(一)(些)(没)(有)(上)(市)(的)(地)(方)(品)(牌)(也)(有)(做)(得)(很)(好)(的)(。雷)(迪)(波)(尔)(的)(定)(位)(就)(有)(点)(高)(不)(成)(低)(不)(就)(,当)(下)(这)(种)(市)(场)(低)(迷)(的)(情)(况)(下)(,就)(很)(难)(让)(消)(费)(者)(来)(买)(单)(。现)(在)(做)(服)(装)(最)(忌)(讳)(的)(就)(是)(中)(间)(化)(。"程)(伟)(雄)(说)(。
  优)(他)(国)(际)(品)(牌)(投)(资)(管)(理)(有)(限)(公)(司)(CEO杨)(大)(筠)(也)(对)(《中)(国)(经)(营)(报)(》记)(者)(表)(示)(,目)(前)(国)(内)(的)(高)(端)(男)(装)(市)(场)(处)(于)(低)(迷)(消)(费)(阶)(段)(,而)(高)(端)(价)(位)(的)(品)(牌)(服)(装)(在)(市)(场)(上)(又)(已)(经)(趋)(于)(饱)(和)(,雷)(迪)(波)(尔)(想)(要)(在)(这)(个)(市)(场)(短)(时)(间)(获)(得)(增)(长)(是)(比)(较)(难)(的)(。
  "和)(雷)(迪)(波)(尔)(一)(样)(,近)(几)(年)(传)(统)(服)(装)(和)(鞋)(行)(业)(内)(的)(许)(多)(大)(公)(司)(都)(面)(临)(着)(业)(绩)(下)(滑)(的)(压)(力)(。主)(要)(原)(因)(是)(这)(些)(公)(司)(没)(能)(有)(效)(地)(面)(对)(线)(上)(零)(售)(的)(冲)(击)(,对)(于)(线)(下)(经)(销)(商)(和)(代)(理)(商)(的)(协)(调)(上)(出)(现)(了)(矛)(盾)(,价)(格)(定)(位)(和)(促)(销)(方)(式)(很)(混)(乱)(。"CIC灼)(识)(咨)(询)(创)(始)(合)(伙)(人)(戴)(巧)(灵)(表)(示)(。
  逆)(势)(开)(店)(遭)(质)(疑)(
  值)(得)(注)(意)(的)(是)(,在)(经)(营)(业)(绩)(下)(滑)(、门)(店)(缩)(减)(的)(背)(景)(下)(,此)(次)(雷)(迪)(波)(尔)(却)(募)(集)(资)(金)(用)(于)(扩)(充)(门)(店)(。据)(其)(招)(股)(书)(,本)(次)(募)(集)(资)(金)(将)(有)(3.909亿)(元)(用)(于)(营)(销)(渠)(道)(建)(设)(项)(目)(,其)(中)(建)(设)(投)(资)(33126万)(元)(,铺)(底)(流)(动)(资)(金)(5964万)(元)(。根)(据)(公)(司)(营)(销)(网)(络)(的)(现)(有)(基)(础)(条)(件)(和)(未)(来)(发)(展)(目)(标)(,本)(项)(目)(计)(划)(在)(未)(来)(3年)(内)(,在)(全)(国)(新)(建)(终)(端)(门)(店)(221个)(,其)(中)(普)(通)(加)(盟)(店)(183个)(、战)(略)(合)(作)(店)(20个)(、自)(营)(店)(18个)(。
  戴)(巧)(灵)(分)(析)(认)(为)(:"雷)(迪)(波)(尔)(这)(次)(IPO融)(资)(的)(主)(要)(用)(途)(是)(营)(销)(渠)(道)(的)(建)(设)(。雷)(迪)(波)(尔)(近)(几)(年)(面)(临)(着)(业)(绩)(下)(滑)(和)(行)(业)(整)(体)(低)(迷)(的)(压)(力)(。为)(了)(从)(传)(统)(服)(装)(企)(业)(里)(成)(功)(突)(围)(,雷)(迪)(波)(尔)(打)(算)(利)(用)(这)(次)(IPO的)(机)(会)(进)(行)(业)(务)(和)(运)(营)(上)(的)(转)(型)(。虽)(然)(A股)(IPO的)(排)(队)(时)(间)(相)(对)(较)(长)(,但)(普)(遍)(较)(高)(的)(估)(值)(是)(这)(次)(吸)(引)(雷)(迪)(波)(尔)(IPO的)(主)(要)(因)(素)(之)(一)(。"
  杨)(大)(筠)(则)(认)(为)(,雷)(迪)(波)(尔)(此)(时)(急)(于)(扩)(张)(门)(店)(也)(可)(能)(是)(因)(为)(现)(在)(整)(个)(高)(端)(男)(装)(市)(场)(萎)(缩)(,扩)(张)(店)(铺)(成)(本)(相)(对)(较)(低)(,借)(此)(之)(机)(,可)(以)(以)(较)(低)(的)(资)(金)(成)(本)(完)(成)(店)(面)(数)(量)(的)(扩)(张)(,进)(而)(达)(到)(增)(强)(品)(牌)(影)(响)(力)(的)(目)(的)(。"相)(对)(卡)(奴)(迪)(路)((17.140,0.00,0.00%)等)(同)(类)(的)(竞)(争)(品)(牌)(,雷)(迪)(波)(尔)(在)(全)(国)(布)(局)(上)(可)(能)(相)(对)(要)(低)(一)(些)(,它)(的)(主)(要)(集)(中)(点)(还)(是)(在)(西)(南)(地)(区)(,所)(以)(它)(此)(次)(融)(资)(用)(于)(扩)(大)(常)(规)(性)(经)(济)(比)(较)(强)(的)(区)(域)(,在)(其)(他)(省)(份)(扩)(大)(力)(度)(,通)(过)(市)(场)(占)(有)(率)(来)(提)(高)(品)(牌)(竞)(争)(力)(,也)(可)(能)(是)(一)(次)(机)(会)(。"
  杨)(大)(筠)(表)(示)(自)(己)(并)(不)(看)(好)(未)(来)(几)(年)(国)(内)(的)(高)(端)(男)(装)(消)(费)(市)(场)(,"男)(装)(市)(场)(进)(入)(缓)(增)(长)(的)(阶)(段)(是)(一)(个)(必)(然)(现)(象)(,想)(要)(突)(破)(这)(个)(局)(面)(是)(比)(较)(困)(难)(的)(。这)(个)(时)(候)(募)(集)(资)(金)(用)(于)(扩)(充)(店)(铺)(数)(量)(,很)(可)(能)(并)(不)(是)(一)(个)(好)(的)(战)(略)(选)(择)(,还)(很)(有)(可)(能)(会)(拖)(累)(它)(的)(业)(绩)(和)(它)(的)(实)(际)(表)(现)(。"
  据)(雷)(迪)(波)(尔)(招)(股)(书)(,从)(地)(区)(分)(布)(上)(来)(看)(,其)(主)(要)(销)(售)(区)(域)(集)(中)(于)(西)(南)(地)(区)(,其)(次)(是)(华)(东)(、华)(中)(地)(区)(,而)(西)(南)(地)(区)(的)(占)(比)(高)(达)(89%。而)(此)(次)(公)(开)(募)(集)(资)(金)(拟)(用)(于)(扩)(张)(的)(门)(店)(有)(74个)(处)(于)(西)(南)(地)(区)(,华)(中)(和)(华)(北)(地)(区)(分)(别)(有)(68个)(和)(26个)(。
  不)(仅)(如)(此)(,雷)(迪)(波)(尔)(还)(面)(临)(着)(库)(存)(量)(偏)(大)(的)(风)(险)(。《中)(国)(经)(营)(报)(》记)(者)(注)(意)(到)(,截)(至)(2015年)(末)(,公)(司)(应)(收)(账)(款)(净)(额)(为)(11648.63万)(元)(,占)(同)(期)(末)(流)(动)(资)(产)(、总)(资)(产)(的)(比)(例)(分)(别)(为)(30.68%、23.31%。2013年)(、2014年)(、2015年)(末)(公)(司)(存)(货)(净)(额)(分)(别)(为)(13443.59万)(元)(、13075.38万)(元)(和)(11704.28万)(元)(,占)(同)(期)(末)(总)(资)(产)(的)(比)(例)(分)(别)(为)(22.94%、23.14%和)(23.42%。业)(内)(人)(士)(指)(出)(,公)(司)(的)(应)(收)(账)(款)(净)(额)(和)(存)(货)(净)(额)(均)(存)(在)(较)(大)(风)(险)(。"在)(雷)(迪)(波)(尔)(这)(样)(以)(加)(盟)(为)(主)(的)(品)(牌)(服)(装)(企)(业)(中)(,这)(样)(的)(库)(存)(量)(确)(实)(偏)(大)(。"程)(伟)(雄)(说)(。
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