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一家科普媒体为何能长盛不衰

来源: 南方日报网络版     时间: 2019年05月23日 03:23:39
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(  本)(报)(记)(者)( 俞)(陶)(然)(
  本)(月)(,美)(国)(知)(名)(科)(普)(杂)(志)(《科)(学)(美)(国)(人)(》迎)(来)(创)(刊)(170周)(年)(。作)(为)(美)(国)(连)(续)(出)(版)(历)(史)(最)(久)(的)(杂)(志)(,全)(球)(有)(14种)(语)(言)(版)(本)(,包)(括)(在)(我)(国)(出)(版)(发)(行)(的)(中)(文)(版)(《环)(球)(科)(学)(》。《科)(学)(美)(国)(人)(》印)(刷)(版)(和)(平)(板)(电)(脑)(版)(读)(者)(有)(350多)(万)(,网)(站)(每)(月)(独)(立)(访)(客)(超)(724万)(,社)(交)(媒)(体)(粉)(丝)(超)(400万)(。
  一)(家)(科)(普)(媒)(体)(为)(何)(能)(长)(盛)(不)(衰)(?记)(者)(专)(访)(了)(《科)(学)(美)(国)(人)(》杂)(志)(总)(编)(辑)(兼)(高)(级)(副)(总)(裁)(玛)(丽)(埃)(塔)(·迪)(克)(里)(斯)(蒂)(娜)(。
  商)(界)(政)(界)(人)(士)(成)(主)(流)(读)(者)(
  迪)(克)(里)(斯)(蒂)(娜)(说)(,《科)(学)(美)(国)(人)(》的)(读)(者)(主)(要)(是)(科)(学)(爱)(好)(者)(、商)(业)(领)(袖)(、政)(策)(领)(袖)(、教)(育)(工)(作)(者)(、学)(生)(和)(科)(学)(家)(。第)(三)(方)(调)(查)(机)(构)(的)(报)(告)(显)(示)(,“商)(业)(领)(袖)(”在)(读)(者)(中)(的)(占)(比)(达)(45%,其)(中)(企)(业)(高)(管)(占)(20%。这)(个)(比)(例)(,在)(英)(语)(杂)(志)(中)(超)(过)( 《纽)(约)(客)(》《财)(富)(》《福)(布)(斯)(》 等)(知)(名)(杂)(志)(。“政)(策)(领)(袖)(”在)(读)(者)(中)(占)(比)(为)(21%,其)(中)(“华)(盛)(顿)(特)(区)(意)(见)(领)(袖)(”人)(数)(超)(过)( 《福)(布)(斯)(》《连)(线)(》《哈)(佛)(商)(业)(评)(论)(》和)(《名)(利)(场)(》。
  《科)(学)(美)(国)(人)(》为)(何)(能)(走)(高)(端)(路)(线)(,成)(为)(商)(界)(、政)(界)(人)(士)(青)(睐)(的)(读)(物)(?迪)(克)(里)(斯)(蒂)(娜)(说)(,这)(两)(个)(读)(者)(群)(希)(望)(从)(科)(学)(中)(寻)(求)(创)(新)(见)(解)(,并)(找)(到)(发)(展)(壮)(大)(业)(务)(的)(方)(法)(。在)(《科)(学)(美)(国)(人)(》170年)(历)(史)(上)(,有)(150多)(位)(诺)(贝)(尔)(奖)(获)(得)(者)(,为)(杂)(志)(撰)(写)(了)(250多)(篇)(文)(章)(,这)(些)(文)(章)(通)(常)(是)(在)(他)(们)(获)(奖)(之)(前)(许)(久)(写)(的)(,那)(时)(他)(们)(正)(处)(在)(科)(研)(一)(线)(,写)(的)(都)(是)(科)(技)(前)(沿)(内)(容)(。除)(一)(流)(科)(研)(人)(员)(,杂)(志)(还)(为)(发)(明)(家)(搭)(建)(了)(展)(示)(技)(术)(创)(新)(的)(平)(台)(,《科)(学)(美)(国)(人)(》报)(道)(过)(许)(多)(专)(利)(发)(明)(,爱)(迪)(生)(曾)(到)(杂)(志)(社)(展)(示)(他)(发)(明)(的)(留)(声)(机)(。
  与)(科)(学)(家)(合)(作)(撰)(写)(科)(研)(故)(事)(
  科)(普)(杂)(志)(不)(同)(于)(学)(术)(期)(刊)(,即)(便)(是)(科)(学)(家)(写)(的)(文)(章)(,也)(要)(通)(俗)(易)(懂)(,并)(带)(有)(故)(事)(性)(。为)(此)(,科)(学)(家)(撰)(稿)(前)(,杂)(志)(编)(辑)(会)(与)(他)(们)(一)(起)(讨)(论)(;科)(学)(家)(交)(稿)(后)(,编)(辑)(再)(做)(修)(改)(。“把)(高)(科)(技)(写)(得)(简)(单)(到)(外)(行)(都)(能)(理)(解)(,意)(味)(着)(在)(精)(确)(度)(上)(不)(能)(非)(常)(严)(格)(。有)(时)(这)(会)(让)(科)(学)(家)(感)(到)(不)(舒)(服)(,因)(为)(他)(们)(已)(习)(惯)(于)(精)(确)(。不)(过)(,你)(可)(以)(和)(他)(们)(交)(流)(,每)(期)(我)(们)(都)(这)(么)(做)(。”迪)(克)(里)(斯)(蒂)(娜)(说)(。
  《科)(学)(美)(国)(人)(》 还)(与)(科)(研)(机)(构)(和)(科)(技)(型)(企)(业)(有)(广)(泛)(的)(合)(作)(关)(系)(,组)(建)(了)(全)(球)(顾)(问)(委)(员)(会)(,哈)(佛)(、麻)(省)(理)(工)(、斯)(坦)(福)(大)(学)(等)(知)(名)(科)(研)(机)(构)(的)(学)(术)(带)(头)(人)(以)(及)(科)(技)(型)(企)(业)(的)(高)(管)(约)(50人)(担)(任)(顾)(问)(。2006年)(,杂)(志)(以)(年)(度)(专)(题)(形)(式)(报)(道)(全)(球)(变)(暖)(,那)(时)(其)(他)(媒)(体)(还)(鲜)(有)(报)(道)(。石)(墨)(烯)(也)(是)(在)(成)(为)(新)(材)(料)(“明)(星)(”之)(前)(,杂)(志)(就)(做)(了)(深)(度)(报)(道)(。
  “全)(民)(科)(学)(”让)(公)(众)(参)(与)(科)(研)(
  举)(办)(活)(动)(,吸)(引)(公)(众)(参)(与)(,也)(是)(《科)(学)(美)(国)(人)(》扩)(大)(影)(响)(力)(的)(重)(要)(途)(径)(。
  一)(项)(很)(有)(代)(表)(性)(的)(活)(动)(,叫)(“鲸)(鱼)(电)(台)(”。它)(由)(杂)(志)(社)(和)(全)(民)(科)(学)(家)(联)(盟)(等)(联)(合)(发)(起)(,与)(美)(国)(伍)(兹)(·霍)(尔)(海)(洋)(学)(研)(究)(所)(、苏)(格)(兰)(圣)(安)(德)(鲁)(斯)(大)(学)(海)(洋)(哺)(乳)(动)(物)(研)(究)(所)(、荷)(兰)(应)(用)(科)(学)(研)(究)(院)(的)(研)(究)(团)(队)(合)(作)(,邀)(请)(人)(们)(以)(“全)(民)(科)(学)(家)(”身)(份)(,收)(听)(研)(究)(团)(队)(收)(集)(的)(鲸)(鱼)(叫)(声)(录)(音)(,将)(相)(似)(的)(声)(音)(分)(辨)(出)(来)(。在)(公)(众)(帮)(助)(下)(,这)(项)(繁)(琐)(的)(数)(据)(分)(类)(工)(作)(已)(完)(成)(,科)(研)(人)(员)(将)(发)(表)(多)(篇)(论)(文)(。
  迪)(克)(里)(斯)(蒂)(娜)(说)(,全)(民)(科)(学)(与)(创)(客)(运)(动)(一)(样)(,是)(美)(国)(公)(众)(参)(与)(科)(技)(创)(新)(的)(一)(股)(潮)(流)(。所)(谓)(全)(民)(科)(学)(,是)(公)(众)(通)(过)(科)(学)(观)(察)(或)(其)(他)(方)(式)(,帮)(助)(科)(研)(人)(员)(进)(行)(基)(础)(研)(究)(。例)(如)(,美)(国)(国)(家)(航)(空)(航)(天)(局)((NASA)发)(起)(的)(“宇)(宙)(动)(物)(园)(”项)(目)(,邀)(公)(众)(在)(网)(站)(上)(对)(天)(体)(图)(片)(进)(行)(编)(目)(分)(类)(,已)(有)(一)(百)(多)(万)(志)(愿)(者)(参)(与)(。
  《科)(学)(美)(国)(人)(》还)(有)(一)(个)(品)(牌)(项)(目)(“带)(科)(学)(回)(家)(”值)(得)(借)(鉴)(。它)(通)(过)(杂)(志)(文)(章)(、网)(站)(视)(频)(介)(绍)(适)(合)(在)(家)(里)(做)(的)(各)(种)(简)(易)(科)(学)(实)(验)(,让)(父)(母)(指)(导)(6至)(12岁)(孩)(子)(完)(成)(,培)(养)(他)(们)(的)(科)(学)(兴)(趣)(和)(科)(学)(素)(养)(。
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